Exploring the Journey of a Seasoned Sports Executive

Jack Gorman is a seasoned sports executive with two decades of experience in the field. His teams have won six championships in multiple sports and set records both on and off the field. Jack himself has worked in various capacities, from coaching and scouting to marketing and operations.

Early Years in Sports Public Relations
His sports career began with the NFL’s Washington franchise – now the Washington Commanders – in 1999. Jack worked in public relations for the team on gamedays, expanding that to a full season opportunity in 2000. Though he started the 2000 season as an intern, Jack was quickly assigned work usually reserved for high-ranking public relations officials in the NFL. He was the point-person for virtually all player interviews on the NFL’s first $100 million team, which featured multiple future NFL Hall of Famers.

In 2001, Jack joined the University of California – Berkeley’s media relations staff, where he worked as the Sports Information Director for seven sports. During this time, Jack also worked in various capacities for the San Francisco 49ers while completing his Master’s in Sport Management.

Shift to Pro Football Scout
However, Jack’s primary focus was on becoming a pro football scout. He made this switch in 2002, working with the San Jose SaberCats, the reigning Arena Football Champion. In 2003, he took a season-long internship with the San Diego Chargers in scouting, assisting with preparing the team for a history-making 2004 NFL draft. He returned to San Jose, where he was instrumental in rebuilding an aging SaberCats roster, which also was decimated by a league-redefining rule change in 2006.

After winning a championship with San Jose in 2007 as the team’s defensive quality control coach and player personnel executive, Jack followed coach Kevin Guy to the Arizona Rattlers. He was named Director of Player Personnel and Public Relations at just 29 years old. Together, he and Guy rebuilt the Rattlers from second-worst in the league to hosting a home playoff game in just a single season. However, due to the economic crisis, the Arena Football League ceased operations for the 2009 season.

Historial Run in Tennis and Content Creation
Jack shifted gears again, returning to his communications roots with the Washington Kastles of Billie Jean King’s World Team Tennis league, where he would work for the next 10 seasons. During that time, the Kastles had an unprecedented historical run, winning five straight championships from 2011-15. The team set records for the longest winning streak in major pro sports history in 2013, besting the Los Angeles Lakers’ streak of 33 games. The Kastles also set league records for revenue and attendance.

During his time at the Kastles, Jack redefined his skillset, shifting from scouting to content creation and operations management. He became the team’s only video creator, and his work aired for thousands at every Kastles match and for countless more on broadcasts such as the World Cup and Wimbledon. After the 2019 Kastles season, Jack made the decision to shift his career focus from professional sports to filmmaking. For more information on Jack’s filmmaking career, please click here.

Though sports is no longer his focus, Jack still uses the skillsets and lessons he learned in his long sports career every day, and that, combined with his passion for the field, directly led to the creation of this website.